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Marketing Strategy, Text and Cases
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About the Author
O. C. Ferrell is The James T. Pursell Sr. Eminent Scholar Chair in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing at the Anderson School of Management at University of New Mexico. He has also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. He received his Ph.D. in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is also a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. He was vice president of publications and is president-elect for the Academy of Marketing Science. He has received numerous awards, including the first recipient of the Marketing Education Innovation Award from the Marketing Management Association, a Lifetime Achievement Award from Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students, the Harold Berkman Lifetime Service Award from the Academy of Marketing Science and the Cutco/Vector Distinguished Marketing Educator Award. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.
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Product details
Paperback: 624 pages
Publisher: Cengage Learning; 6 edition (December 20, 2012)
Language: English
ISBN-10: 1285073045
ISBN-13: 978-1285073040
Product Dimensions:
8.2 x 0.8 x 10.2 inches
Shipping Weight: 2.4 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
37 customer reviews
Amazon Best Sellers Rank:
#53,987 in Books (See Top 100 in Books)
It's a mix of old school and new school style writing with small print that drags on at times, but the text and short case studies are up to date. My other textbooks for the MBA are much more readable so I don't think this was the best choice for the class, but full of information and is organized fairly well. It has only black and white photos and a few color graphs to illustrate the points, so it is a bit too old school for me.
Read this for an MBA class. It was pretty enjoyable. The case studies were the most interesting.I think the Marketing Plan section was a bit overdone for my taste but it was nothing if not comprehensive.I would recommend it for a marketing student
THANKS.
It was a book for MBA class, so...It worked; it had everything I needed; it was cheaper
Just fine
Great price
Delivered as promised. Book is in pretty rough shape and looks like it got a little wet at one point. Also had a few loose pages but none were missing. For the price it’s well worth it
This was required reading for an MBA class. The necessary strategic marketing content is included. However, this text is not an overly effective delivery of the content. The authors are entirely too wordy. Every chapter includes droning examples of the covered subject I realize this is offered to help student receive some form of real-world insight. However, it feels like the authors just added a bunch of fluff to increase the size of the text. There is ample opportunity to use more bullet points that would make critical content stand out. Instead, the authors use a "beyond the pages" approach and exhibit boxes. The exhibit boxes are not that bad yet also include way to much information. The exhibit boxes should be re-written to add only vital points to avoid cluttering the delivery and confusing students. I found the beyond the pages examples useless. They may be good stories (or not) yet are only helpful if your professor is testing you using that content.Overall, I suggest the above formatting and content changes. Again, the content is there and you an learn using this book. I just didn't like it.
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